In search of casual, short-term or seasonal labour?
Backpackers are the ideal workforce. They’re young, energetic and able-bodied.
It’s a unique combination that makes working holidaymakers the ideal hire for a wealth of industries, including agriculture, hospitality and tourism.
But businesses in need of backpackers face a challenge: how do you get your job ad in front of this very specific group?
The best site to find working holidaymakers
Like many employers searching for new hires, you might reflexively go to SEEK. But Seek is an Australian site that international travellers often aren’t familiar with. It’s also a generic job marketplace where your job ad can get lost in all the noise (unless you pay a premium to promote it).
Backpacker Job Board, on the other hand, offers a far more targeted and cost-effective way to find backpackers. A featured Standout Ad starts at just $30 per ad.
Let’s take a closer look at Seek vs Backpacker Job Board to see how these two job ad options compare.
Seek vs Backpacker Job Board comparison
Seek
Seek is Australia’s largest job site, featuring 100,000+ job ads at any given time. Size has its benefits – no Australian job platform has greater candidate diversity and job ad reach.
But size also has its drawbacks. With every employer and jobseeker using the same platform, it can be hard to be heard above the noise on Seek and to get in front of the specific type of worker you’re looking to attract – particularly international backpackers who may not even know this Aussie site exists.
Seek advertising costs Australia
Seek typically charges a premium for job ads when compared to other platforms, and visibility is largely tied to your spend: if you want to get in front of more people, you have to pay for the pleasure by upgrading to a premium ad type, which can cost anywhere from hundreds of dollars to over $1000. Pricing can also be a little complex, changing based on factors like job title, location and number of interested candidates.
Backpacker Job Board
Backpacker Job Board takes a totally different approach to job ads. The platform focuses on the backpacker niche, so employers are guaranteed exposure to that exact audience. No views are wasted on irrelevant candidates.
You also gain access to simple, cost-effective job ads, particularly the Standout Ad, which highlights your post for just $30.
While Backpacker Job Board may not have the reach of Seek, the combination of a highly relevant audience and budget-friendly ad options mean that employers can fill open roles far more cost-effectively, which is ideal for businesses looking for short-term, casual or seasonal workers.
Feature Comparison
| Feature | SEEK.com.au | Backpacker Job Board |
| Cost structure | Premium and somewhat complex pricing based on a range of variables and package options. | Simple, affordable job ad options tailored to the niche backpacker market. |
| Reach | Extensive reach across a broad candidate pool. | Highly targeted towards backpackers and travellers. |
| Visibility enhancements | A range of premium ad upgrades. | Basic, affordable listings. |
| Niche focus | General job market across all industries. | Focused on backpackers and the industries/businesses that employ them. |
| User interface | Intuitive platform with user-friendly design. | Simple interface designed to cater to its niche audience. |
| Job ad cost | From a few hundred dollars (basic listing) to $1000+ (premium listing) | $30 for a Standout Ad. |
Alternative to Seek
If you’re an employer looking for a cost-effective way to find short-term, casual or seasonal workers, there’s no better option than Backpacker Job Board.
For just $30 your ad will be promoted to the exact type of worker you’re looking for: working holidaymakers. There are no wasted views, no wasted clicks, and no pile of irrelevant resumes to work through.
By trading size and reach for affordability and niche targeting, you give yourself the chance to secure better workers for less.
